The Ultimate Story of Who What Wear Target How an Iconic Collaboration Redefined Affordable Fashion
Who What Wear Target is one of the most successful and beloved fashion collaborations in recent retail history. It combined the editorial expertise of Who What Wear—a digital media powerhouse founded by Katherine Power and Hillary Kerr—with Target’s broad retail reach and affordable pricing. The result was a line of stylish, modern, and inclusive clothing that revolutionized how everyday women shop for fashion.
From its debut in 2016, the Who What Wear Target collection stood out as a brand that brought runway-inspired trends directly to the racks at budget-friendly prices. Unlike many one-time designer partnerships, this collaboration lasted several years and offered regular updates that kept pace with evolving fashion trends. Today, even though the collection has evolved, the legacy of Who What Wear Target continues to influence modern fashion, retail design, and digital-first style branding.
What Is Who What Wear Target?
At its core, Who What Wear Target was a collaboration between the fashion media brand Who What Wear and the retail giant Target. The goal was simple yet visionary: to make trendy, high-quality fashion accessible to every woman. Who What Wear had already built a strong online following by providing editorial content about fashion trends, celebrity looks, and street-style inspiration. Partnering with Target allowed them to translate that digital influence into tangible products that women could actually buy and wear.
The line featured a variety of wardrobe essentials—from feminine dresses and sleek blazers to casual denim, tailored pants, handbags, and accessories. What made Who What Wear Target stand out was its focus on inclusivity and wearability. It was designed for real women living real lives—teachers, professionals, mothers, students—who wanted to look polished without overspending.
The Birth of the Collaboration
The Who What Wear Target collaboration officially launched in early 2016 and instantly made waves in the fashion industry. Katherine Power and Hillary Kerr saw a gap between luxury trends and what the average woman could afford. By joining forces with Target, they bridged that gap beautifully.
Target was already known for hosting designer collaborations, but Who What Wear Target brought something new: a data-driven, editorially inspired approach to design. Instead of guessing what women wanted, Who What Wear used insights from its online readers and social media followers to shape each collection. This allowed the brand to respond to real-time fashion trends and customer feedback—a first in the world of retail collaborations.
Each monthly drop of Who What Wear Target introduced fresh items that reflected what women were searching for online—statement blouses, midi dresses, culottes, structured coats, and versatile blazers. The pieces blended timeless style with trendy details, creating a balance between classic and modern that appealed to a wide demographic.
Who What Wear Founders Bio Table
| Name | Age | Occupation | Known For | Net Worth | Social Media |
|---|---|---|---|---|---|
| Katherine Power | 40s | Entrepreneur, Fashion Executive | Co-founder of Who What Wear, Beauty Brands | Estimated $5M+ | Instagram: @katherinepower |
| Hillary Kerr | 40s | Entrepreneur, Fashion Editor | Co-founder of Who What Wear, Author | Estimated $5M+ | Instagram: @hillarykerr |
The Style and Aesthetic of Who What Wear Target
One of the defining characteristics of Who What Wear Target was its unique aesthetic—chic, sophisticated, and effortlessly wearable. The collection was inspired by global street style, celebrity wardrobes, and runway trends, but adapted to suit everyday life.
Neutral tones, subtle prints, and clean lines made the pieces ideal for work or play. A signature look from the Who What Wear Target line might include a belted trench coat, high-waisted trousers, and a feminine blouse with puff sleeves—an outfit that could easily transition from the office to dinner with friends.
Each item reflected Who What Wear’s editorial vision, translated into real-world fashion. The fabrics were comfortable, the fits were flattering, and the designs always felt current without being overly trendy. Whether you preferred minimalist chic or bold prints, Who What Wear Target offered something for everyone.
Inclusive Fashion for Every Body
Inclusivity was one of the core values that made Who What Wear Target a standout success. From the beginning, the line offered a size range from 2 to 26, ensuring that women of all shapes and sizes could enjoy the collection. This commitment to inclusivity wasn’t just a marketing move—it was part of the brand’s mission to make fashion accessible to everyone.
Who What Wear and Target were early adopters of size inclusivity, setting a new standard that many other retailers later followed. Each collection was photographed and styled on models of different body types, reinforcing the message that style is universal. This inclusive philosophy helped Who What Wear Target build a loyal customer base that appreciated the brand’s authenticity and representation.
Affordable Style with Designer Quality
Another reason why Who What Wear Target became such a hit was its affordability. Most items in the collection were priced under $50, giving shoppers the ability to refresh their wardrobes without breaking the bank. Despite the low price point, the quality and attention to detail rivaled that of more expensive designer brands.
The collaboration proved that stylish clothing doesn’t have to come with a luxury price tag. Each piece of Who What Wear Target looked and felt premium—using thoughtful tailoring, durable materials, and versatile designs that could be mixed and matched across seasons.
For Target, this partnership reinforced its position as a fashion-forward retailer. For Who What Wear, it solidified the brand’s ability to merge media, data, and commerce into a seamless consumer experience.
The Women Behind the Brand
The masterminds behind Who What Wear Target, Katherine Power and Hillary Kerr, are two influential entrepreneurs who changed the way women interact with fashion. Power brought business acumen and branding expertise, while Kerr offered editorial insight and trend forecasting.
Together, they built Who What Wear into a trusted fashion authority, and the Target collaboration was a natural extension of their brand philosophy. Both women believed that fashion should empower rather than exclude, and that’s exactly what Who What Wear Target achieved.
Even today, their influence extends beyond clothing. Power has since launched beauty brands like Versed and Merit, while Kerr continues to lead Who What Wear’s editorial operations and appears frequently in media as a fashion expert. Their leadership continues to inspire women entrepreneurs and creatives across industries.
The Impact and Legacy of Who What Wear Target
The legacy of Who What Wear Target goes far beyond the clothes themselves. It changed how consumers think about fashion and accessibility. The collaboration set new standards for inclusivity, affordability, and customer engagement.
It also influenced how fashion brands approach digital marketing and data. The success of Who What Wear Target demonstrated that listening to audiences online can lead to better products and stronger loyalty. Instead of dictating trends, the collaboration invited customers to co-create them.
Although the original line eventually phased out, its influence remains strong. Many modern collections from Target and other retailers still reflect the same formula: fashion-forward design, inclusive sizing, and affordable prices. The DNA of Who What Wear Target continues to shape the modern retail landscape.
Why Who What Wear Target Still Matters
Even years after its debut, Who What Wear Target continues to be discussed among fashion enthusiasts and editors. Vintage pieces from the collection are still sought after on resale platforms, showing how timeless the designs were.
The collaboration also serves as a case study in how content-driven brands can transition successfully into retail. It blurred the lines between media and commerce, proving that storytelling and fashion design can thrive together.
For many women, Who What Wear Target was more than just clothing—it represented empowerment, confidence, and accessibility. It encouraged shoppers to embrace fashion as a tool for self-expression, not as an exclusive club for the wealthy or elite.
The Ongoing Evolution of Who What Wear
Although the specific Target line may no longer be in stores, the Who What Wear brand continues to grow. Today, it operates as a leading global fashion and lifestyle platform, producing content that reaches millions of readers across the U.S., U.K., and Australia.
The editors at Who What Wear still spotlight affordable style, sustainable shopping, and emerging trends—all values that were at the heart of the Who What Wear Target partnership. The spirit of that collaboration lives on through their commitment to making great style accessible to everyone.
Who What Wear has also expanded its influence into beauty, home decor, and social media, with active partnerships and influencer collaborations that continue to reflect its original mission: style for all.
Conclusion: The Lasting Legacy of Who What Wear Target
The Who What Wear Target collaboration will always be remembered as a turning point in accessible fashion. It proved that high style could be democratized, that inclusivity matters, and that listening to your audience leads to lasting success.
Through thoughtful design, editorial insight, and a deep understanding of the modern woman, Who What Wear Target became more than a clothing line—it became a cultural statement. It redefined what collaboration could look like between media and retail and continues to inspire brands around the world to design for everyone.
FAQs
1. What is Who What Wear Target?
Who What Wear Target is a fashion collaboration between the lifestyle brand Who What Wear and Target, offering chic, affordable, and inclusive clothing collections.
2. When did Who What Wear Target launch?
The collaboration debuted in early 2016, introducing monthly collections inspired by real-time fashion trends and editorial insights.
3. Is the Who What Wear Target collection still available?
While the original line has ended, select Who What Wear Target pieces can still be found through resale sites and vintage fashion platforms.
4. What made Who What Wear Target unique?
It stood out for its data-driven design approach, inclusive size range, and ability to blend high-fashion trends with everyday affordability.
5. Who created Who What Wear Target?
The collection was created by Who What Wear founders Katherine Power and Hillary Kerr in partnership with Target’s fashion division.
